Commercial Real Estate Photography

The real estate industry is very competitive. It is important to have a strong portfolio and be able to communicate clearly with clients.

Photographers must also be organized. They must plan out their shooting schedule and walk homeowners through an itinerary. They should also be prepared to use strobe lights to eliminate glare and even out the lighting in each room.

Natural light

Natural light is one of the most important things to consider in real estate photography. It creates a soft, warm appearance and can brighten up an otherwise dark space. However, it can also lead to strong shadows and color casts. To prevent this from happening, real estate photographers typically use a flash to simulate natural light. There are a number of options for this, including portable flash units like the Godox V860II-N and light meters. A light meter can help you judge the light levels and make sure that your images are consistent and have an accurate exposure.

It’s also important to choose the right time of day for your photoshoot. If you take photos during the brightest times of the day, it can cause harsh shadows and distract the viewer from the property’s features. It’s best to shoot during the early morning or late afternoon when the sun is low.

It’s also important to have a wide-angle lens for real estate photography. This will help you avoid or diminish perspective distortion, which can turn off potential home buyers. Finally, it’s important to walk the property before the shoot and pick the most effective angles and lighting. This will save you time in post-processing and ensure that your images are as effective as possible. It’s also a good idea to invest in a tripod, as this will give you a stable base and prevent or diminish blurring.


In commercial real estate photography, it’s important to highlight the property’s unique features and amenities. By highlighting these details, you can help potential clients envision themselves in the space and make an emotional connection with the property. It’s also important to stage the scene with attractive accessories, like fresh flowers, to create a welcoming aesthetic.

Another essential aspect of real estate photography is to capture a property’s spaciousness. Using a wide-angle lens can help to achieve this by allowing the photographer to fit more of a room in the frame. This is especially useful in properties with small rooms, as it can make them feel larger.

It’s also important to avoid perspective distortion when shooting real estate photos. This can be caused by taking the photo at too low of a height or by zooming in too closely. To avoid this, photographers should shoot at the height of a doorknob or slightly higher to ensure that all areas are included in the shot.

Finally, real estate photographers should use lighting to enhance their images. They should try to keep the shadows as minimal as possible, and they should always be sure to use a reflector to bounce light into dark areas. This will make the rooms look brighter and more inviting, and it can help to bring out the color in the walls and furnishings.


Real estate photographers use composition to create images that look three-dimensional. They also use a variety of angles to show a property’s features. They often use wide-angle lenses to make spaces feel larger. They also use macro lenses to capture details and close-ups. These lenses can be expensive, but they are essential for real estate photography.

Composition is also important when shooting architectural photos. These photographs are used by designers, architects, and developers for marketing and publication. These types of photos are centered on the architecture’s unique features, such as lines, symmetry, and texture. They also highlight the unique characteristics of a building, such as its location, shape, and size.

A professional photographer will know how to capture these features and will have a good understanding of lighting and color. He or she will also be able to use post-production tools to enhance the appearance of the images. However, the images should not be edited in a way that is deceptive or hides flaws.

To be successful in commercial real estate photography, a photographer must have a good knowledge of the industry. He or she must be able to work with agents and homeowners to understand their goals and needs. He or she will also need to be organized and able to produce high-quality images quickly. In addition, he or she will need to have the right equipment, including a tripod and a flash.


Real estate photographers must deal with a variety of conditions and lighting scenarios. It’s important to have the right equipment and know how to use it. For example, a camera with a large sensor will provide better quality images in low light conditions. Additionally, a wide-angle lens will create a sense of depth and make rooms look larger. It is also recommended to have a light meter, which is used to judge the amount of light in a scene and set the ideal exposure.

A light meter is an essential piece of equipment for real estate photography. It helps the photographer achieve a consistent exposure and avoid overprocessing. It is also helpful in determining the ideal shutter speed and aperture for each shot. The light meter can also be useful for identifying any unflattering shadows or highlights in an image and eliminating them with filters.

It is also a good idea to bring a tripod when shooting real estate photography. This will help prevent or reduce perspective distortion. This can be a problem with some wide-angle lenses, such as the ultrawide angle lenses. These lenses can cause a curvature of the corners and sides of a room, which can make it look unrealistic and turn off potential home buyers.

Another issue is the varying mix of natural light from windows and artificial lighting inside a house. These different sources often have different color temperatures, which can cause unintentional mixing in photos and require a lot of post-processing. To address this, some photographers choose to shut off the indoor lights during a shoot. Others may keep the indoor lights on and supplement them with strobe lighting.

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