Once the site of pre-teen dance challenges and high school pranks, TikTok is now a social media juggernaut where multiple generations go to learn, connect, and shop. As a result, brands are quickly jumping on board to tap into this audience of eager consumers.
Getting more TikTok followers can help you build your brand, grow your business, and increase sales. To get started, you’ll need to know your audience. That means identifying their demographics, interests, and location. This information will give you a better idea of what types of content will resonate with them and help you find your voice.
You can also use the platform’s tools to identify your best times to post. The Followers tab on your Business Suite account can show you the days and times of day when your followers are most active.
Music works like an audible hashtag on TikTok, so choosing popular songs in your captions can help your videos reach a wider audience. You can also create branded hashtags that incorporate your company’s name to leverage the network effect and attract new followers. For example, Guess’s #inmydenim campaign went viral after it was paired with an edgy song.
Finally, don’t be afraid to experiment with different types of videos to see what your audience responds to. For instance, comedy skits are a popular format for TikTok influencers that can garner you lots of engagement. You can also try duet videos, which place your video next to another user’s video. Glacier Window Tinting, a TikTok influencer with over 717,000 followers, has mastered this tactic by regularly replying to viewers’ comments and creating engaging content with other users. TikTok followers